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Nofollow vs. Follow Links: Everything You Need to Know

The rel=”nofollow” tag is one of the simplest HTML tags around, and one that’s crucial to understand if you’re doing SEO. Learn everything you need to know about nofollowed links in this guide. Nofollow links are nothing new. They’ve been around for 14 years. If you care about your website’s performance in search engines, then knowing when and when not to use nofollowed links isn’t just important—it’s crucial. In this guide, I’ll explain how nofollowed links came to be, how they help with SEO, and how using them correctly can protect your site from a dreaded Google penalty. First, though, let’s cover the basics. What are nofollow links? Nofollow vs. follow links Followed and nofollowed links look identical to the average web user. The blue text in this sentence is a followed link. The blue text in this sentence is a nofollowed link. The difference between the two is apparent only when you dig into the HTML code. Followed: 1 blue text Nofollowed: 1 blue text The HTML is identical except for the addition of the rel=”nofollow” tag. It’s possible to nofollow all links on a webpage by placing a robots meta tag with the value “nofollow” in the header. However, the nofollow tag is more commonly used as it allows one to nofollow some links on the page while leaving others followed. Not sure why you’d want to do that? 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